Green Watch was a twitter project done by the La Marguerite, a blog focused on “behavioral solutions to global warming” as well as marketing its own consulting services. They make a couple of interesting points that seem relevant to skiing green:
1. We are addicted to convenience, even more than to things. Rather than fighting that addiction, we should focus on sustainable alternatives that are more convenient that current solutions.
Last year at Breckenridge, Colorado I used the Summit Stage bus system to get to the lift. If you’ve ever tried parking at Breck on a powder day at 8:30 am, you know that the bus is much faster and easier: hop on the bus, smile and nod at the other folks NOT scraping their windshields, and hop off at the lift. Better yet, the parking costs money but riding the bus is free. Green alternatives need to be both cleaner and more convenient than the technologies they replace. By the way, if you don’t want to pay for a condo in Breckenridge, check out CouchSurfing.com for a free place to stay (and it will probably be on the bus system too).
2. The switch from car to alternative low-energy modes of transportation requires that people experience first hand the superior benefits of those alternatives.
Over the last year I’ve tried to ride my bike for any trip less than five miles from my house. Once I got into the habit, I realized that biking took no more time than driving, avoided parking problems, got me talking with my neighbors more and cost me nothing. Best of all, the extra exercise will help me live longer. Benefits of bicycling—a small step in living green—need to be more than “understood,” they need to be experienced before they are real.
Tags: behavior change, How to Ski Green, resources, Ski Industry