Be sure to check out the “other” skigreen website sponsored by CLIF® BAR and the Bonneville Environmental Foundation (BEF). Along with your ideas on how to ski green, they are looking for your personal stories and photos. The skigreen.org site sponsors the Skigreen Carborn Offset Program. While this program does not help “green” the local ski area, it provides individual skiers an easy way to offset the pollution they create driving up to the ski area. Mini-Carbon Offsets are two dollars and can be purchased at the ticket window with daily lift passes or with season pass sales. Anyone else smell like greenwash here? I do. (more…)
Posts Tagged ‘greenwash’
The Minnesota Pollution Control Agency sponsors the Minnesota Sustainable Communities Network to encourage networking, information exchange, and better access to assistance. This network consists of an even mix of over 3,000 individuals, non-profit organizations, businesses, local governments, educational institutions, and other organizations in Minnesota (and bordering areas) who are interested in moving toward sustainability. The site is Minnesota specific, but the network model and information posted there is certainly relevant to all with an interest in sustainability.
The Sustainable Ski Slopes page provides a nice summary of sustainability efforts within the ski industry, including the National Ski Areas Association’s Sustainable Slopes program, the Keep Winter Cool campaign, the Ski Area Citizens Coalition, as well as specific case studies and recommendations for ski area personnel.
Carbon offsetting as part of a “carbon neutral” lifestyle has gained some appeal and momentum mainly among consumers in western countries who are concerned about the potentially negative environmental effects of energy-intensive lifestyles. Carbon offsets enable individuals and businesses to reduce the CO2 emissions they are responsible for by offsetting, reducing or displacing the CO2 in another place, usually where it is more economical to do so.
Carbon offsets typically include renewable energy, energy efficiency and reforestation projects. Carbon offsets are popular with ski areas seeking to make up for some of the carbon emitted by their electrical usage, grooming and visitor vehicles. Ski resorts are big energy—and energy offset—users. But are these offset programs real or just marketing gimmicks? (more…)
The mainstream ski industry, true to character, is very good at taking your money. And if being green helps them take your green, that’s what they will do. You’ve seen the little card in hotels: “Re-use this towel to help stop global warming!” Right. Like if I reuse the towel then the impact of my flight across the country is forgiven? Hey, maybe I should recycle this plastic water bottle and go heliskiing! There’s a term for this clever repackaging of polluting ways: greenwashing.
Skiing and Consumption
Let’s face it: skiing is consumption. (more…)